There are only two meaningful representations in the local search space: the website and the business listing. If you want to improve your business listing sites in USA “findability” in the local search space, then it’s time for you to optimize your business listing.
Major search engines deliver results from the most to the least relevant ones. Translating the local search algorithm in layman’s term will give us this formula:
Ranking = Location + Information + Corroboration + Input + x
Your business location can affect your ranking in the local search space. The closer you are to the centroid (the geographic center of the area searched), the bigger is your chance to rank higher online. However, this factor’s significance in the local search ranking has significantly been reduced.
It is because relevance has been given more importance. You can still take advantage of this location factor by means of keeping your business name, address, and telephone numbers accurate and complete.
Business listings that contain more information and links tend to rank higher in the local search space. You can enhance your listing with the use of keyword-rich content. To come up with the best keywords (those that are most likely to be used by consumers), you can run some tests using Google Analytics.
This tool is available in Google Local Business Center. You can also boost your ranking by adding your company’s logo, photos, and even videos. Although supplements such as a custom coupon can’t affect the ranking, adding them may be all worth the try.
One critical aspect of local search space ranking is the “trust factor.” Each times your site’s info matches the NAP (name, address, phone number) and description of relevant sites, your listing gets some “citation.” The more citations you have, the higher your business ranks. You may use the same template in distributing your information to as many relevant sites as possible. You can start it off with one suitable site then continue with the rest.
If you want to achieve the highest ranking possible, you can maximize your “citations” using positive feedback. Encouraging your happy customers to go online and leave you with a positive review on different sites will help. Since Google favors citations differently from one industry to another, it’s essential to get reviews from sites in the same industry.
You can never guarantee yourself the top 1 rank in the local search space even if you have an impressive business profile. It is because the search engine rules are constantly changing, and for another reason, their logic isn’t perfect.
You may not be assured of the top 1 rank. However, you can constantly improve your ranking as long as there’s regency, accuracy, trust, and relevant content.
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